Typefaces

Typefaces are used to reinforce a consistent visual identity. The official fonts for 老司机福利社鈥檚 seal, wordmarks and taglines are Amerigo BT - Roman and Swiss 721 BT - Roman. Each features a variety of styles and weights. These typefaces complement each other and work well together.

 

Graphic display of Typefaces

Amerigo BT is required on university business cards and stationery items. Swiss is a good choice for supporting type on signs, banners, posters and similar items.

To submit a request for typeface assistance, please use the University Relations & Marketing Request Form.